"Building and Burnishing a Business Brand"

presented by Barbara Findlay Schenck and Bill Chiaravalle, co-authors of "Branding for Dummies."

Presented by:

Bill Chiaravalle served for a decade as Design and Creative Director at the world-renowned brand strategy and design firm Landor Associates working on the branding programs for American Express, AT&T, Bacardi, Bell Atlantic, Danone, Delta Airlines, FedEx, Gatorade, Hyatt, IBM, Microsoft, NEC, P&G, Smucker's, Sunkist, Sutter Home, and many others, before founding his own firm, Brand Navigation, in Sisters, Oregon, in 1999. As Brand Navigation's Principal and Creative Director, Bill assists clients large and small in the development of strategic positions and creative visions and expressions for their brands. Bill received his training at the Academy of Art University in San Francisco and has been honored with numerous branding, design, and industry awards.

Barbara Findlay Schenck is a business strategist with more than 20 years experience helping companies and organizations shape their brands, messages, and marketing plans. She's worked internationally in community development, served as a college admissions director and writing instructor in Hawaii, and, with her husband, Peter, co-founded Mandala Communications in Bend, Oregon, in 1980. She is the author of Small Business Marketing For Dummies, Business Plans Kit For Dummies, 2nd Edition, Branding For Dummies, and numerous branding and marketing courses and presentations for clients ranging from Microsoft to Visa.

BRANDING SEMINAR HIGHLIGHTS:

• What a brand is and does
• When and how to brand, including the steps involved in the branding process
• Understanding the relationship between the base of your brand and the face of your brand
• Three unbreakable rules of branding
• Seven warning signs that your brand may need help